Neuroscience · Psychology · Marketing

Andrea
Obregon.

Rising junior at Northwestern studying Neuroscience and Psychology, driven by a desire to help others. Curious about how people think, learn, and develop, and passionate about the intersection of science, communication, and impact.

My Experience Get In Touch
About

Driven by helping others.

A constant throughout my academic journey has been my goal to help other people. Much of my growth has come through volunteer work, tutoring and teaching students from kindergarten through high school, where I learned how differently people interact with their environment based on their unique ways of learning.

I'm drawn to Psychology, Neuroscience, and Marketing alike because I believe the power of helping people can extend in many directions. Through my coursework and my research at the Infant & Child Development Center, I've begun to understand the mechanisms behind human behavior, and through marketing, especially when grounded in that behavior, I see a way to connect with people and extend that impact to a far larger audience.

3.9
GPA · Dean's List, 6 of 6 quarters
2 + 1
Majors in Neuroscience & Psychology, plus a Marketing Certificate
EN/ES
Fluent English & Native Spanish
Experience

What I've worked on.

Featured Project
A web dashboard for my research lab.

Independently, and entirely self-taught, I designed and launched a lab-wide dashboard that consolidates task management, coding progress, and team communications into one place. It's now used as a core operational tool across the entire research team. A small idea, shipped into something people rely on every day.

Product Design Web App Database (Supabase) Deployed on Vercel Self-taught
Read the full case study
Research Assistant
Jun 2025 – Present
Infant & Child Development Center, Northwestern University · PI: Sandra Waxman
  • Awarded the competitive Baker Undergraduate Research Fellowship (Summer 2026) to support full-time research with the lab.
  • Contribute to the Faces & Faces Alternating projects examining racial category formation in infants aged 8–14 months, through video coding, behavioral data annotation, and data analysis.
  • Administer in-person studies with infants aged 11 months to 6 years: preparing testing rooms, running eye-tracking sessions, conducting participant interviews, and managing post-session procedures.
  • Support lab operations including data entry, calendar management, and participant recruitment via social media.
Clinical Observer
Jun – Sep 2025
Children's Neuropsychological Center KER · Mexico City
  • Shadowed therapists in sessions involving mobility, writing support, and cognitive stimulation.
  • Observed psychological evaluations of children aged 6–11 for diagnosis and therapy formulation.
Research Summer Analyst
Aug – Sep 2025
CO_Capital · Impact PE Fund focused on climate change & poverty, Mexico City
  • Developed a 14-page internal framework on non-extractive interest rate methodologies through literature review and 8 expert interviews across peer organizations.
  • Synthesized qualitative research into actionable strategic recommendations.
Intern, Personnel & Culture
Aug – Sep 2024
Dentalia · Mexico City (150k+ patients/yr)
  • Analyzed data, surveys, and interviews to redesign a recruitment and training framework for a high-friction customer service position.
  • Presented findings to branch directors at senior-level meetings, translating data insights into organizational change.
Product Management Intern
Dec 2023 – Mar 2024
Yana · VC-backed mental health app, Mexico City
  • Localized three 30–45-page product documents to support the app's US market launch, managing stakeholder communications and editorial rationale independently.
  • Gained hands-on experience in digital product strategy and cross-cultural content adaptation.
Skills

What I bring to the table.

Research & Analysis

Behavioral Research Video Coding Data Annotation Eye-tracking Studies Qualitative Interviews Statistical Analysis Literature Review

Psychology & Behavior

Cognitive Psychology Social Psychology Developmental Science Learning & Engagement Patterns Human Decision-Making

Communication & Teaching

Tutoring & Mentorship Public Speaking Speech Coaching Stakeholder Communication Cross-cultural Localization

Building & Design

UX Design Web App Development Supabase Vercel Python (Intro)

Languages & Tools

English (Fluent) Spanish (Native) Datavyu Microsoft Office

Laboratory

Titrations Buffer Solutions Pipetting Immunofluorescence Plate Reader Analysis
Education

Foundation.

Northwestern University
Weinberg College of Arts & Sciences · B.A. in Neuroscience & Psychology · Medill Integrated Marketing Certificate
Expected June 2028 GPA 3.895 / 4.00 Dean's List, 6/6 quarters
The University of Hong Kong
Study Abroad
August – December 2026
Involvement

Clubs & volunteering.

Psi Chi Honors Society in Psychology
Communications Chair · 2026 – Present
NU Active Minds
Outreach & External Education Co-Chair · 2026 – Present
NU Undergraduate Psychology Association
Member · 2025 – Present
Learn to Be
Volunteer Tutor · 2025 – Present
UPchieve
Volunteer Tutor · 2025 – Present
NU Heights
Shift Leader · 2024 – 2025
NU MiniChefz
Member · 2025 – Present
Personal
Blue is how I see the world.

People always notice that everything around me is blue. It's more than a color: it's curiosity, calm, and the way I notice the world. These are a few of my favorite places, seen in blue.

Beyond work, I'm a foodie at heart. I really appreciate good food, whether that means trying a new restaurant or cooking and baking something of my own. You'll also find me taking pictures, playing tennis, reading, and taking workout classes, especially Pilates.

Contact

Let's connect.

Open to marketing roles, internships, and research collaborations.

Email Me LinkedIn